UPS Scores Big with Historic College Sports Marketing Deals
Post on: 2011-08-30 By: admin
ATLANTA--(BUSINESS WIRE)--UPS (NYSE:UPS) today announced a significant expansion of its collegiate
sports sponsorship program with the addition of new multi-year
agreements with IMG College and the Big Ten and Pac-12 conferences.
expansion allows UPS to extend its college sports presence to the full
collegiate landscape – on campus, through alumni associations and the
athletic programs appealing to the 172 million college sports fans
across the country.”
The sponsorships provide UPS with access to college sports fans in top
markets across the country as well as multi-tiered marketing
relationships with many of the nation’s elite collegiate athletic
In 2010, UPS announced sponsorship agreements with the National
Collegiate Athletic Association and Southeastern Conference, becoming
the official logistics partner for both in addition to obtaining
marketing and licensing rights and hospitality opportunities at
championship games and other events.
“Through these new alliances, UPS secures one of the largest sponsorship
profiles in Division I college sports, opening the door for exciting
B-to-B growth opportunities with the conferences and individual schools
along with an unprecedented range of marketing, advertising, branding
and hospitality assets,” said Ron Rogowski, UPS vice president,
sponsorships and events. “These partnerships also give us a compelling
communications platform to share the message that whether you’re a small
business owner or a championship football coach, UPS’s mastery of
logistics can help you succeed.”
The new relationship with IMG College, a division of IMG Worldwide,
provides UPS a national footprint with local reach through sponsorship
opportunities with 68 IMG university partners across the country. UPS
will receive rights to a vast array of marketing assets, channels and
intellectual property to reach college sports fans, game day activation
at 250 college venues, high impact media across TV, radio and digital
channels and customized integrated marketing platforms aligned to UPS
Also under the agreement, UPS will enjoy exclusivity for all marketing
and promotional rights in the shipping, freight and logistics category.
UPS will become the official logistics, package delivery and retail
business services provider in all forms of sponsor recognition related
to the schools, including on-campus, in-stadium, licensing, and
broadcast, print and web outlets. The marketing rights and business
development opportunities also extend to The UPS Store, which will allow
the company to activate its sponsorship at a local level, campus by
“This is truly an historic announcement in the annals of sports
marketing,” said George Pyne, President of Sports and Entertainment at
IMG Worldwide. “IMG has built the first national college sports
marketing platform allowing blue chip brands like UPS to reach the
largest and most affluent fan base in sports. We’ve assembled the
intellectual property, marketing assets, media channels and service
infrastructure for one-stop shopping, which was never previously
available. We are confident UPS will be the first of many national
brands to capture the pride and passion of college sports through this
new national marketing opportunity.”
UPS’s new agreements with the Big Ten and Pac-12 provide similar
marketing rights with each conference, including category exclusive
rights for UPS and The UPS Store, tickets and hospitality for UPS
customers and employees at conference championship events and key
individual school games throughout the year.
“We’re extremely excited to add the premier college sports marketing
organization and two of the most highly regarded collegiate athletic
conferences to our sponsorship portfolio,” added Rogowski. “This
expansion allows UPS to extend its college sports presence to the full
collegiate landscape – on campus, through alumni associations and the
athletic programs appealing to the 172 million college sports fans
across the country.”
The Big Ten Conference is an association of world-class universities
whose member institutions share a common mission of research, graduate,
professional and undergraduate teaching and public service. Founded in
1896, the Big Ten has sustained a comprehensive set of shared practices
and policies that enforce the priority of academics in student-athletes’
lives and emphasize the values of integrity, fairness and
competitiveness. The broad-based athletic programs of the 12 Big Ten
institutions sponsor 298 teams competing for championships in 25
official conference sports, 12 for men and 13 for women. Big Ten
universities provide in excess of $120 million in athletic scholarship
aid to more than 9,500 men and women student-athletes. For more
information, visit www.bigten.org.
The Pac-12 Conference has a tradition as the “Conference of Champions,”
earning 442 NCAA Championships, including more than 175 team titles over
the past 20 years, and has led the nation in NCAA Championships in 45 of
the last 51 years. The Conference comprises 12 leading U.S.
universities: The University of Arizona, Arizona State University, the
University of California-Berkeley, the University of California at Los
Angeles (UCLA), the University of Colorado, the University of Oregon,
Oregon State University, Stanford University, the University of Southern
California, the University of Utah, the University of Washington, and
Washington State University. Conference offices are located 25 miles
east of San Francisco in Walnut Creek, CA. For more information on the
Conference’s programs, member institutions, and Commissioner Larry
Scott, go to www.pac-12.org.
IMG College is the leading multimedia, marketing and licensing/brand
management company in America representing more than 200 of the nation’s
top collegiate properties including the NCAA and its 88 championships,
NCAA Football, leading conferences, and many of the most prestigious
colleges and universities in the country. Headquartered in Winston
Salem, N.C., IMG College employs 700 people in nearly 100 offices
throughout the U.S. with annual sales of nearly $450 million. IMG
College is the leader in capturing consumer devotion to college sports
through partnership opportunities in multimedia rights, licensing,
events and hospitality, marketing, stadium and arena development,
stadium seating solutions, ticketing, sales, and consulting.
IMG College produces nearly 30,000 hours of radio programming on the
largest sports network in the country, manages nearly 5,000 hours of
local television programming, is the leading publisher of college sports
publications, and is the largest manager of university athletic
websites. IMG College is a division of IMG Worldwide, a global sports,
fashion and media business. For more information, please visit www.imgworld.com
UPS (NYSE:UPS) is a global leader in logistics, offering a broad range
of solutions including the transportation of packages and freight; the
facilitation of international trade, and the deployment of advanced
technology to more efficiently manage the world of business.
Headquartered in Atlanta, UPS serves more than 220 countries and
territories worldwide. The company can be found on the Web at UPS.com
and its corporate blog can be found at blog.ups.com. To get UPS news
direct, visit pressroom.ups.com/RSS.
UPSMark Dickens, 404-828-8428markdickens@ups.comorBig
TenScott Chipman, 847-696-1010schipman@bigten.orgorIMG
CollegeAndrew Giangola, 646-871-2402andrew.giangola@imgworld.comorPac-12Kirk
Reynolds, 925-946-3791kreynolds@pac-12.org
Recent Stories from UPS
UPS Marks Birthday at NYSE with Thanks to Employees
NEW YORK--(BUSINESS WIRE)--UPS (NYSE:UPS) today kicked off its 105th year of service by ringing the bell to open trading on the New York Stock Exchange and honoring employees worldwide who serve th... more
O.A.R. to Offset Carbon Footprint with Help from UPS
ATLANTA--(BUSINESS WIRE)--O.A.R.’s summer concert tour is more sustainable this year thanks to UPS (NYSE: UPS) and a new service the logistics leader launched in May with Live Nation Entertainment ... more
Jim Barber Named President of UPS Europe
BRUSSELS--(BUSINESS WIRE)--UPS (NYSE: UPS) has appointed Jim Barber, a 26-year UPS veteran, its new president of the UPS Europe Region with responsibility for Europe, the Middle East and Africa. Ba... more
EON: Enhanced Online News
Company Information Center
EarningsConference Calls
Press Release Distribution
LatinoWireEthnic Media
PhotosMultimedia Marketing
Press Release Measurement
Material News Disclosure
Corporate Social Responsibility (CSR)
Online Investor Centers
Press Release Optimization
EON: Enhanced Online News
Business Wire News Feeds
Business Wire News On Your Website
Journalism Associations
How to Write a Press Release
How To Optimize a Press Release for Search
How To Distribute a Press Release
International Media Tips
Business Wire Newsroom
©2011 Business Wire
More Business Wire sites
EON: Enhanced Online News
Business Wire Newsroom
News on BusinessWire.com
Business Wire Mobile Apps
Article original from: http://www.businesswire.com/news/home/20110829005526/en/UPS-Scores-Big-Historic-College-Sports-Marketing
